Mark Forsyth

Already the author of two bestselling books on words, The Etymologicon and The Horologicon, Mark Forsyth has now discovered the secret of great writing. In his new book, The Elements of Eloquence: How to Turn the Perfect English Phrase, he diligently studies the techniques of writers as diverse as Dante, Shakespeare, Hemingway and Prince with hints from Star Wars, advertising, the Bible and politics.

Join Mark as he tinkers with zeugma, merism, syllepsis and the iambic pentameter in an eccentric attempt to write the perfect three sentences.